Title : Aida Raattan: Inspiration Comes From Nature
Aida Raattan: Inspiration Comes From Nature
Nature provides everything you need humans in life. And rightly what has been taken not to damage the existing ecological balance. Kurt Schutz Jr. trying to apply the balance when establishing a company engaged in the production of rattan furniture worldwide.
Came Up With Idea
Ideas come, not necessarily from Kurt himself. Due to a number of international designers like Jan Armgardt and Luigi Colani digandengnya to produce a design trend that is accepted world market.
Indonesian designer, and his son Leonard Yos Theosabrata Theosabrata and Alvin Tjitrowirjo also not left behind. Kurt cooperation with three for issuing work extremely Indonesia to be exhibited in Germany, USA, China and Italy.
What about the character of AIDA Rattan products? "We are working on a 5-step philosophy: Innovation, Technique, design, quality and service," said Kurt. He explained that the AIDA Rattan products have a unique way in the assembly. "Based on the traditional carpenter work. Joining, doweling and gluing the frame together, "he added. By going through this process without the use of nails or screws, he claimed AIDA Rattan furniture is more durable with a 7-year warranty.
Started from Lichtenfels
Until now, Kurt running the business and production companies PT, AIDA Rattan Industry in the area of Cirebon, West Java. Judging from history, the company is an extension of the company his father Schutz founded in 1960 in the town of Lichtenfels, Germany.
Kurt small grow in this city and inherited the father's expertise in creating furniture of rattan. His father was very loving ins and outs of natural material rattan stunning, even to establish innovation enter for Rattan and Wicker works in the same city.
German Managed Company in Indonesia
Feel find obstacles in their home country, Germany. Kurt moved the business into Indonesia. Cirebon been feeling this region have the means conducive to developing rattan furniture into a better direction.
Backed by highly skilled craftsmen woven rattan, local natural resources such as rattan North Sumatra and the quality of technology and design from Germany. He hopes to produce high-quality rattan furniture products with production and working environment according to international standards.
Called it Green
The "Green" version of the AIDA Rattan is harvested rattan raw material at least 7 years old. This time span a positive impact on the ecological balance of the tropical forests that are threatened with extinction. Raw materials Manau Rattan (Calamus manau) rattan species native to Indonesia which is full of thorns but has a rapid natural growth, is ideal for rejuvenating critical of Indonesia's forests.
Kurt is not the origin of the promise in appreciating sustainable development by creating environmentally friendly furniture. Being one of the funders to reforest tropical forests since 2005, PT AIDA Ratts in East Kalimantan and the conservation of orangutans through the BOS (Borneo Orangutan Survival) is proof of seriousness.
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