Title : Marcel Opstal: Indonesia Box Living To The World
Marcel Opstal: Indonesia Box Living To The World
Indonesia Box Living To The World- There is always an interesting history behind the success of a brand. This time the story originated from a common passion two architecture school graduates who choose not to be an architect. With strong determination, this couple went to Indonesia with one-way ticket. That is, no other words besides achieving success in the new country.
How the 'Box' Was Born
The above story is the story of more than 20 years ago. Until now, the pair Marcel Opstal and Maya Basyroel still have not lost their passion to the world of furniture design. Box Living they established since 1997 is an impingement passion they will desire to make something immediately with their own hands.
"After each of us graduated and was working as an architect, we often traveled to various cities in America to see the antique shops and flea market there. Diverse furniture design that we saw made us want to produce something from that experience, with our own hands.
That is the forerunner of the birth box living, "open Marcel Opstal. "The goods that we use everyday are not from one place only. We wear clothes from the store A, B brand pants, shoes from boutiques C, and all visible harmony bandage daily and makes us comfortable with him, "added Marcel gave the analogy of the concept of design ideas Living Box.
Indonesia as a Product
Starting from Singapore, is now quite make Living Box lion country as a showcase for the international market. "All the activities of design and production Box Living done in Indonesia. As well as with materials and craftsmen as our partners who all come from within the country, "open Marcel proudly. Marcel pride is not without reason.
He and Maya have been running this company over 17 years. He firmly said that the materials and the workmanship of domestic furniture products actually deserve to be world quality. According to him, Indonesia had to get out of the role as a cheap base for world brands. "Luxury brands many world famous furniture made in Indonesia. Currently they are the reason for the low labor costs here. But in my opinion, it is time for Indonesia out and known to the world as a product, "said Marcel.
Local Product as Our Pride
Marcel belief is based on the fact that the Box Living as a product of Indonesia, with the Indonesian and material characteristics, can be accepted in various countries around the world. The condition of the world becoming increasingly smaller as technology advances make the 'distance' between the developed and developing countries is getting closer. What is considered good in America and Europe at this time also applicable in other parts of the world at the same time, Asia for example.
"Furniture that we make it more about how the execution, design, more of the design itself. Not just how the details, but how do we generate these details. Then we still displays the characteristics of Indonesia and Asia on the outermost layer so that everyone can see it. We dedicate Indonesia to the world, "said Marcel.
Reflecting the success Box Living, he believes that soon the Indonesian furniture products can make this country such as Germany is proud of their engineering products, with Detroit in the American auto industry is back up, or Italy with furniture-furniture production of their own.
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